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Once upon a time, there was a young mum with a love of sweet, whimsical, unique designs. Frustrated with the lack of such designs available, she decided to create her own wares to decorate her children's bedrooms... but where to begin?

Happily, she happened to know two like-minded designers that shared her love of all things charming, and one day over tea and buttery scones, Mae was born.

We LOVE: the beautiful fabric prints on each wee Mae character, and dressing and re-dressing the dress up dolls!